Fascinated by scents since childhood, Fanny has made olfaction
her playground and vocation. After graduating from business school, she moved into the world of perfumery, between prestigious brands (Guerlain, Carven) and composition houses such as CPL Aromas and Firmenich.

Through her experiences, she educated her nose, learning from
experts and refining her olfactory sensitivity. She soon realized how intimidating and opaque the world of perfume can seem.

She then imagined FASCENT as a response to this observation: a bold, joyfully uninhibited brand that transforms perfume into a tool for style and personal expression: modular, instinctive, alive.

Edwina has built a hybrid career between iconic brands (Le Labo, LVMH, Diptyque) and disruptive digital brands (Merci Handy, nuud) in the beauty and fragrance worlds.

Driven by an entrepreneurial spirit and a desire to shake things up, she joined FASCENT to give shape to a freer, funnier and more conscious perfumery.

Her field? Business development, brand strategy and field activation.
Today, she orchestrates the brand's growth with a clear vision: to make perfume an everyday gesture, connected to today's desires.

It is the meeting of their two worlds that gives FASCENT its uniqueness.

Fanny, with her creative sensibility, imagines perfumes as sensorial alter egos. Edwina, with her business instinct, gives the brand the impetus it needs to access the right channels.

Their strength? Their natural complementarity, between intuition and structure, emotion and execution. Together, they infuse FASCENT with a unique energy: that of a perfumery that is uninhibited, audacious, well thought-out and resolutely anchored in its time.